Alcatel ELLE No 1
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With the GlamPhone ELLE by Alcatel, the mobile phone goes beyond technology becoming brand, tale, glamour. “We looked at the world of fashion, jewellery and beauty to search for inspiration. We wanted to transform the mobile phone from a functional tool into a truly personal object” says Vittorio Di Mauro, Business Line Director of T&A Mobile Phones. “We wanted to break away from the conventional assumptions and conventions about mobile phones to offer users a new mobile phone concept and experience.”.
Design and image research have been carried out in close collaboration with the ELLE Licensing Department.
There is great attention to detail from the contrast of matt and glossy surfaces, to the matching of tones, to the chrome accents decorating the product and transforming into a little jewel. When you hold the phone in your hand, the soft touch finishing gives a very emotive and sensual feeling. When you open it, you are surprised: a wide mirror surface lets you discretely catch a glimpse of yourself and the display appears through the mirror with just One Touch™ revealing its beautiful colours. Your GlamPhone becomes an elegant accessory to be worn with the exclusive ELLE-design necklace or as a bracelet attached to your wrist.
From a functional point of view, the GlamPhone ELLE by Alcatel is rich and up-to-date: a VGA digital camera, the possibility to capture, store and play short videos, MP3-like polyphonic ringing tones, 3 MB user memory, the possibility to connect to a PC via an infrared communications port and, to add a bit of fun, the Java game “Fitness Rabbit”. An mobile phone supported and guaranteed by the proven experience of Alcatel.
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